About Us

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We believe that every bride deserves to be pampered and treated with kindness and respect. We opened the boutique to offer our brides a comfortable and private experience while searching for the perfect wedding dress in the GTA with their family and friends. We love weddings and want to help all of our brides achieve the wedding of their dreams.


After a successful career in retail management, Shannon was ready to start her own venture. With a proven track record of success as an award-winning retail manager, Shannon set out to change the way brides buy their wedding gowns. She had heard too many stories of brides who had a bad experience when buying their wedding dress. It's only natural, she thought, to have an amazing wedding dress experience, since this is a story, you'll tell time and time again after years and years of being married. Shannon wanted every bride to have a fantastic experience and a wonderful memory. So, when she opened her business, The Gown, she decided right away that each bride should have a private suite to make wonderful memories with their friends and family. 


Her constant education and attention to details has made The Gown the amazing place it is today. Her staff are continually learning, going on training events, and attend designer events to continue to be top fashion experts. Shannon is a girl boss who leads a strong team of women and helps them reach their professional goals. Owning the gown is a fantastic adventure that she truly loves and is passionate about. With the support of her husband of over 25 years, she has been able to take the time to pay attention to all the details and make The Gown a truly amazing place to shop, work and be.


The Gown now resides at 17665 Leslie St., Unit 23 in Newmarket. We were originally founded in Aurora; since then, we have been growing rapidly and have moved 4 locations to accommodate this growth and to be able to help the brides of GTA even more. We are known for our elegant private suites, kind and educated staff, exceptional customer service, and our stunning curated collection. When our brides say “Yes to the dress”, we surprise them with a celebration, a photo op, and a gift.


Although most of our clients consider us a cute neighborhood boutique, we actually have brides from all over the world!




Pink hearts indicate where Gown Girls live all over the world!



“I have always believed that fashion was not only a way to make women more beautiful but also to reassure them, give them confidence” Yves St. Laurent


If you have any of these concerns, you can put your mind at ease. When you come to The Gown, we will take great care of you and your shopping experience. We will explain and educate you every step of the way. Your stress will start to melt as your experience begins. At The Gown we meet with bridal designers, go to bridal shows and research the cut, quality, and value of all the dresses out there.  We have chosen the absolute best styles, cuts, fabrics, and value in all the dresses we carry. That takes all the pressure off you having to shop around endlessly. Our consultants are trained to bring you dresses that will compliment your body shape and make you feel confident and beautiful. You will really enjoy it! Whew! Time to celebrate!


You will look and feel amazing!